Why Transparency is Key

Tuesday, October 18

Apparel companies are starting to find an issue with their consumers. To meet with increasing 
consumer demand apparel companies have outsourced labor and become increasingly quiet about their operations. With the rise of social media and social justice warriors people want to know about what they're buying and from who they're purchasing from. 

Some companies are trying to up the CSR, but that comes at a literal cost to the consumer. They've become so dependent upon cheap foreign labor and really do not want to incur the cost of ethical labor. 

That is why a company like Everlane is refreshing. A company that makes a consumer feel like they are making an informed purchase. Something that a person could never. Ever. Do. At least, not under ordinary circumstances. With each product having a breakdown of the cost and having pretty moderate pricing for each product category. Even if Everlane is being dishonest, just the fact it lets the consumer feel as if they are making an informed decision is absolutely radical. 

The company is setting a new precedent for apparel companies. It puts pressure on any other company because whether they like it or not, consumers are demanding transparency with their products. It is only a matter of time before everyone is forced to upgrade.

Why the Supply Chain is Merging

Wednesday, October 5

Millenial shoppers are the dominating the markets. They demand more trends, more products, more style all in about a two-week turnaround time. This pressure to produce newer and better products with less than half the original production time puts stress on all facets of the fashion supply chain. Thus, now to combat this excessive demand, we are seeing businesses return to form with hybrid models. For one, being more vertically integrated allows a company to drastically cut down response time. It also allows a brand to have more stringent control over quality of the products.

One of the best examples of vertical integration in a fashion company is fast-fashion retail giant Zara. Owned by Inditex, 80 - 85% of what the company manufactures is done in house. Only 25% of the line is planned out six months ahead 
They also utilize a JIT delivery system to ensure that they don't have to worry about storing excessive levels of inventory. Besides manufacturing, the company has built a strong presence in the fashion industry. Touted as a leader in fashion, Zara capitalizes on l recreations of runway looks for a premium price and a two week turnaround. Limited drops of products keeps product scarce and keeps demand extremely high as it seems scarce. Zara knows today's customer and well. Overall this method is high risk and cost with a high return on investment. 

Other companies wanting to adapt to today's market should look at Zara. After all, they are thriving where other companies are failing.  We will sit patiently and see how it goes for them!

Futuristic: 3D Printing Becomes Reality

Sunday, September 11

Image Source: Here

Technology Made Wearable: Google X Levi Strauss

Wednesday, September 7

Nike: From Function to Fashion

Wednesday, August 31

Image Source: Hypebeast

TheFashMan © All rights reserved · Theme by Blog Milk · Blogger